About me
I’m Vadim Zaripov, a product designer with 7+ years of experience focused on mobile B2C products in EdTech and FinTech.
I design digital products end-to-end, from product discovery and user research to UX flows, prototyping and final UI. My core strength is turning complex product ideas into simple, intuitive user experiences that are easy to understand and use.
I have extensive experience working in startups and building products from scratch, where I learned to operate in conditions of high uncertainty and take ownership of design decisions. Working on educational products for children helped me develop a strong sense of clarity and simplicity in interfaces.
I approach design through scenario thinking, focusing on real user behavior, product context and measurable outcomes such as engagement, retention and conversion. I work closely with product managers and engineers to create scalable and consistent product experiences.
CV
- Designed user interfaces for nine interactive game-based courses in school subjects (Grades 1–4), taking into account age-specific needs of children.
- Conducted multiple usability tests with children and parents to better understand target audience needs and simplify user experience.
- Collaborated with product managers and analysts to increase conversion to course purchases, proposing hypotheses that significantly impacted CR (growth up to 30%, depending on the course).
- В нескольких проектах выступал в роли визионера, где мое видение определяло весь визуальный стиль продукта, объединяя UI и арт.
- Проявил инициативу в исследовании инструментов анимации: самостоятельно освоил Rive и провел внутренний мастер-класс для команды, что способствовало улучшению рабочих процессов.
- Joined the project at its very beginning and designed the mobile application from scratch. Conducted several rounds of user testing at different development stages.
- A year after release, led a full redesign of the app, organizing and unifying the design system by creating a UI kit.
- In addition to the mobile app, designed the landing page, web version of the product, marketing visuals, and navigation for parking zones.
- Разработал и внедрил дизайн-систему с нуля, собрав UI-kit. Это унифицировало пользовательский опыт и ускорило разработку новых фичей.
- Проектировал интерфейсы для всей экосистемы продукта: мобильное приложение (iOS/Android), веб-версия и маркетинговые лендинги.
- Designed an educational platform for training CDTOs (Chief Digital Transformation Officers) and a CRM system for managing the educational process.
- Closely collaborated with business analysts to refine client requirements.
- Детализировал и прорабатывал ТЗ по задачам, активно участвовал в обсуждении и уточнении функциональности с командой.
- Под руководством арт-директора создавал интерфейсы для ключевых сценариев: дэшборды с аналитикой для менеджеров, календари, управление пользователями и учебные модули для слушателей.